For the past two years, Treasure Coast Sotheby’s has awarded the members of The Star Team the “Technology Award.” This is in recognition of our focus on leveraging technology to the benefit of our team and our clients. Much of this marketing is geared towards social media. There is good reason for that: online marketing, on Google and Facebook in particular, now accounts for almost as much ad revenue as TV and is predicted to surpass it this year or next (emarketer.com). The Star Team makes full use of social media in our marketing program.
A good marketing program does the things that current conventional wisdom tells us to do: get a lot of followers on social media, boost Facebook posts, generate web traffic. The Star Team has been doing that from the start. But a great marketing program is more closely tailored to its particular target market. This is why we give our clients a customized program for their particular home. Not every property will appeal to the same set of buyers and, therefore, not every marketing approach will appeal to those different buyers. If you only rely on online advertising and social media in Vero Beach, then you are missing a segment of your potential audience.
Vero Beach residents have definitely embraced social media. The Star Team sees this in tracking our marketing data. But a significant portion of the residents here still get a lot of their information from print and radio. These clients are often among the best qualified buyers so it only makes sense to make sure we are reaching them. That is why our team is so excited to announce our latest marketing initiative.
The Star Team appeared on the Vero Insider radio show with Anna Valencia-Tillery for their "It’s a New Years show", on December 28th of 2016. Not only did we have a great time doing it, but we got a lot of good feedback from our appearance. We have decided to begin a radio ad marketing program with Planet Vero WAXE 1370/107.9FM during some of its popular shows. We will be using it to tell the community about the excellence and expertise of our team but also to showcase some of our listings. Imagine the marketing power of not only having your home featured on the usual online outlets, our active social media, and professional website, but also in a radio commercial geared toward some of the most qualified buyers in the market! That’s just one of the ways The Star Team puts its marketing savvy to work for you. Call us today and let us show you how we can sell your property or help you find your next home. 772.321.7644